Frequently Asked Questions

The GOT YOUR BACK GROUP is an alliance of four independent, owner-managed agencies. Together, the group represents over 300 specialists across numerous locations in Germany and Europe, and with a presence in the USA. It covers the entire brand and experience lifecycle, bundling core competencies across:

• Strategic consulting, brand and experience design, and business-driven event concepts
• Design, content creation, corporate design, storytelling, and brand communication
• Digital solutions, event technologies and activation
• Production, logistics, and operational excellence on an international level
  

Behind this shared umbrella and service brand is GOT YOUR BACK GROUP GmbH, which is a binding legal and organizational framework for collaboration among the partners.

The GOT YOUR BACK GROUP is more than a loose cooperation. It combines the power of a corporate group with the proximity, flexibility, and personal accountability of independent, owner-managed agencies. A shared company, binding ground rules, and a collective service pledge create a robust legal and organizational framework. At the same time, the agencies remain operationally close to their clients and assume clear accountability.

For existing clients, collaboration with their trusted agency and familiar contacts remains unchanged. At the same time, they will benefit from the expanded know-how, additional capacities, and specialists of the entire GOT YOUR BACK GROUP. Existing agencies, brands, teams, and contractual relationships remain intact. For cross-group projects, the most suitable players will be integrated as needed, and overall coordination will be clearly managed.

The GOT YOUR BACK GROUP unleashes its strengths in tasks that combine multiple disciplines—such as brand activations, live communication, trade fairs, experiential marketing campaigns, roadshows, or transformation projects. Especially when projects require larger team capacity, cross-border collaboration, international rollouts, or access to a high-performing European partner network, clients benefit from the combined competencies, resources, and experience of the group. For clearly defined special tasks, working with an individual agency is of course still an option.

Yes. Our collaborations are modularly structured. You can continue to commission individual services from your trusted agency or combine multiple competencies into an integrated solution. You do not have to hire the entire group—the project dictates the team, not the other way around.

Yes. The GOT YOUR BACK GROUP combines a clear European focus with an international perspective. Dedicated locations and structures in Germany, Austria, and Spain, with market access in Italy and Portugal as well as a presence in the USA, create a strong foundation for cross-border projects and international rollouts. In addition, group-wide resources, the SEE Network, and proven international partners and suppliers can be integrated.

Instead of coordinating multiple service providers yourself, you get a tailored team with shared values, clear responsibilities, streamlined processes, and a single point of contact. This reduces simplifies coordination and ensures consistent results—while maintaining a high level of specialized expertise.

For each joint project, a lead agency or company is appointed. They take charge of overall coordination and provide a single point of contact. Teams and tasks are assembled based on professional suitability, client familiarity, capacity, and cost-efficiency. Roles, responsibilities, work packages, and interfaces are clearly defined and documented before the project starts.

Centralized project management, an aligned project plan, clear decision-making channels, and shared working and reporting standards are designed to avoid repeated feedback loops. Internal coordination processes stay behind the scenes.

For integrated projects, there is typically a consolidated proposal and quote—either from the lead agency or the parent company. Which entity issues the quote, contract, and invoice is clearly defined before the project starts. If legal or procurement requirements necessitate separate contracts, a transparent solution is provided.

No, not due to the group structure. Pricing is based strictly on the services, resources, and external costs agreed upon. Internal settlement channels between the participating agencies do not automatically lead to extra costs for the client.

Shared briefing, planning, approval, and review processes, as well as clearly designated quality ownership ensure a consistent quality standard. In addition, the professional standards of the executing agency and the project-specific criteria agreed upon apply.

Today, the teams, expertise, client experience and project experience of the four agencies and their affiliated companies are already available and can be combined in a targeted way depending on the task.
We are continuously developing group-wide aligned processes, shared sales standards and additional offerings that make our existing experience and references even more visible and easier to use.

The GOT YOUR BACK GROUP sees itself as a long-term partner. As client requirements grow, our competencies evolve with them. The group provides a framework to systematically leverage synergies, co-develop innovations, share experiences and expertise more quickly, and build shared services that free up operational resources. This ensures that clients continuously benefit from fresh expertise, cutting-edge technologies, and increasingly efficient structures.