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You don’t need more agencies.You need the right team.

The manyfaces of ownership.

expopartner
AI-Modified
AI-Generated
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PHOCUS BRAND CONTACT
AI-Modified
AI-Generated
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ottomisu
AI-Modified
AI-Generated
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JOKE Event
AI-Modified
AI-Generated
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Three disciplines.​One team.​Maximum experience.​

We guide brands across the entire customer and experience journey: modular, integrated orend-to-end. Our goal is always the same: turning individual touchpoints into a consistent brand experience.

Brand Strategy

Differentiating brands with impact.

Strong brands do not emerge by chance. They are built on clarity, direction and a shared understanding of what needs to be achieved. We help brands set direction, shape change and align communication with what matters.

Services
Target Audience & Stakeholder Analyses, Change and Transformation Consultancy, Brand Strategy and Development, Positioning, Visual Identity & Corporate Design, Content and storytelling strategy, Communication strategy, Campaign & Activation Strategy, International communication and roll-out strategies, Employer Branding, Performance Measurement & KPI Systems, Brand Guidelines & Brand Governance

Live Communication

Bringing brands to life.

We translate strategy and brand identity into tangible, spatial, communicative and digital experiences. From the creative concept through to design and content, right through to production, logistics and implementation, we create a consistent brand experience.

Services
Event & Experience Concept Development, Venue Concepts & Scenography, Trade Fair & Exhibition Design, Technical Planning & Production, Project Management & Operational Implementation, Production, Logistics & International Roll-outs, Localisation for different (international) markets, Event Venues & Storage Space

Brand Intelligence

Making communication smarter.

We connect event technology, digital solutions, data and AI with clear communication and experience goals. To create solutions that make processes smarter and more effective, engage people, and make brand experiences smarter, more personalised and more measurable.

Services
Event apps & digital touchpoints, Audience engagement & gamification, Content management systeme, Guest Management & Engagement, Personalised content experiences, Data-driven audience targeting, AI-powered brand and campaign management, AI-powered experience measurement & reporting

Position​instead of holding.​

The GOT YOUR BACK GROUP brings together four independent companies. The strength of our group doesn’t exist despite our diversity — it exists because of it:

Attitude

Owner-led, entrepreneurial, independent. We know what we stand for—and what we don’t. Our principles are non-negotiable, even for the biggest budget.

Handshake

The handshake is the world's oldest business model. We're making it relevant again.

Dedication

We take ownership of what we do—and see it through until it’s right. That takes focus, full commitment and, at times, work beyond office hours. Dedication is ownership put into practice.

Jürgen Korzer
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Trust is not built​on promises.​It is built on results.​

For over 30 years, our companies have been supporting international brands, medium-sized businesses and global corporations with complex communication, branding and transformation projects. What unites us is not only a shared set of values, but also proven experience and measurable success:

13

locations

Barcelona, Berlin, Bremen, Frankfurt, Hamburg, Heidelberg, Cologne, Madrid, Munich, Nuremberg, New York, Stuttgart, Vienna

1,200+

projects per year

4

independent companies

125+

years of combined experience

100+

national and international awards

12,000+

square metres of production and storage space at 4 locations

1

shared standard for the result

300+

experts and specialists

Tell us about the​challenge you're facing.​

Complex tasks don’t require more coordination. They require the right people. We've got your back.

Let's start a conversation.

Die GOT YOUR BACK GROUP verbindet die unternehmerische Verantwortung, spezialisierte Expertise und Verbindlichkeit eigenständiger Agenturen mit der Ressourcenstärke, Schlagkraft und Skalierbarkeit einer Gruppe.

The GOT YOUR BACK GROUP combines the entrepreneurial accountability, specialized expertise, and commitment of independent agencies with the resource strength, muscle, and scalability of a major group.